There is a big segment of the nutraceutical market focused specifically on beauty. It offers consumers ingestible products designed to meet skin, nails and hair care needs. Nutraceuticals targeting beauty come in various formats: capsules, tablets or powders. Recently you can come across such forms as drinks (water or juice), yoghurts, health foods etc. Nutraceuticals can contain Vitamins, Minerals, anti-oxidants, herbal extracts and oils etc.
So what can they actually do for our beauty? Except from a general promise of improving the appearance of skin or hair, you can hope to achieve some concrete goals such as treating cellulite, relieving dry skin, improving skin’s elasticity, protecting your skin from free radical damage, improving growth, thickness and appearance of hair etc. However don’t hold your breath waiting to see the results. Changes will be very gradual and will take a long time but they will also last longer than the results achieved with the help of topical products.
Currenlty nutraceuticals enjoy highest popularity in Japan and Europe. Consumers in the US have not yet embraced the trend of beauty from within. Some manufacturers were even forced to withdraw their nutraceutical products from the US market due to unsatisfactory sales.
The saying ”beauty comes from within” has a direct meaning when we speak about nutraceuticals I personally love the idea of cultivating beauty from within. Which reminds me of a funny story that happened several years ago. Impressed by an article on benefits of beta carotene for the skin, I started to religously consume big volumes of carrot juice. As a result I turned bright yellow! That was a funny (and scary) sight :-) It was a lesson for me not to go to extremes and better rely on professional products and follow correct dosage! In the light of the information above and my personal curiousity, I thought it would be interesting to make an overview of some nutraceutical products available on the market at the moment. A little peek at what’s coming up in the next post: we’ll look at a supplement that promises to increase the skin’s elasticity, powders that promise to free you from cellulite, and drinks that stimulate collagen production!